Poizon
Poizon (stylized in all caps), also known as Dewu, is an online marketplace founded in 2015. Specializing in the trade of sneakers, it is also involved in the second-hand market. It set up a product authentication center in Shanghai. The platform primarily targets Gen Z. In April 2019, it achieved unicorn status. As of 2019, its annual transaction volume reached more than €1.9 billion, which was more than triple that of StockX.
Poizon was funded by Gaorong Capital, and Digital Sky Technologies. Its main products are branded sneakers, apparel, and accessories. On this shopping site, luxury items are often sold at large discounts. Initially launched as a sneaker forum, it became a marketplace in 2017. As of June 2022, it was valued at more than $10 billion. Currently, POIZON is focused on the Asian market.
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